The expanse of online apps and mobile technologies has given greater scope for web design to boost commerce for many small to large businesses.
Account manager for corporate and consumer communications specialist Renegade Media, Dave Barton, thinks the use of apps will mean increased innovation in the world of marketing.
He says: "With apps hotter than ever across numerous online and mobile platforms, marketers have more opportunity than ever to engage with consumers."
Mr Barton added however, that it’s important "marketers don’t lose sight of adding value to the consumer experience" – rather than exploiting technology just for the sake of it.
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