The challenge now facing web design going into 2011 is to meet the rising demands of a new kind of shopper, reports e-commerce news portal, Internet Retailing.
The director of retail partnerships at voucher code website Savoo.co.uk, thinks there's a number of ways to improve the fortunes of your website to stay ahead of the game.
He says that online shoppers have become savvier and now they want a bespoke and tailored shopping experience.
He advises e-retailers to develop relationships with voucher code and cashback sites, as this type of shopper rarely buys anything that doesn’t offer some kind of 'deal'.
Mr Bird also says e-retailers using web design to build a smartphone or iPad application will be the firms that take advantage of this growth.
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