The most important factor in where your
website ranks on search engines is related to the content on your website's pages.
When a person uses Google to find a website, they will type specific words, known as keywords, into the search box.
Keywords can be one, two or three-word phrases that you incorporate into your website's text. One or two words are most suitable.
Probably one of the hardest jobs you will have is to find the keywords that best fit your website. Try visiting www.spacky.com which has a free keyword research tool for the three main search engines – Google, MSN and Yahoo.
This tells you roughly how many times your chosen keyword or phrase has been searched for in the past month on search engines.
You should also Google your keywords and check how many results they have.
If you're a Takeaway Website Pro user, you'll also be able to use SiteBoost, which, amongst other fantastic features, analyses your website and advises on keyword and phrase changes you should make.
There is little point in using a keyword or phrase that has 10 million results – this is what is known as a 'competitive' keyword.
Instead, you can use the tool at www.spacky.com to look at the search results for alternative keywords, similar to the one you have entered.
Aim for something that is less competitive but is still relevant to your website. For example, 'Wedding Photographer' has over 38,500,000 results in Google, but if you change your keyword to the phrase 'Wedding Photographer Leeds' the results only come back with only 535,000 websites.
It's advisable to have between one and 10 keywords or phrases on every web page, but your keywords should add up to no more than about 10% of your website content.
If you overuse them Google will not take your attempts seriously and may ban you.
You can find out more about Takeaway Website Pro's fantastic Siteboost Tools at www.mrsite.com
