The longest cold snap in nearly thirty years has cost more than some extra heaters and a pair of wellies.
According to the Federation of Small Businesses, the freezing weather's cost employers £600 million a day, thanks to lower productivity, lack of staff and reduced turnover.
That means the total cost of three weeks of snow and ice could be more than £13 billion.
If you're looking to bring in some more custom to recoup cash lost because of the bad weather, an effective
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