PayPal has officially launched its new platform for third party developers, making it easier to integrate the payment system with other Web sites and applications.
Finextra reports how PayPal who face increasing competition from the likes of Amazon and Google, is hoping to boost business by tapping the potential of third parties in the same way Facebook and Apple have.
Earlier this year, John Donahoe, president and CEO of parent company eBay, said he wants to double PayPal revenue within three years and claimed the unit has the potential to become bigger than eBay Marketplaces because it targets all of e-commerce.
The Adaptive Payments APIs that have been beta tested, and are now available to all developers, allow straight payments from customers to the PayPal accounts of receivers such as owners of websites or widgets on social networking sites.
Mr Site is also partnered with PayPal allowing you to buy and sell goods from your website with safety and ease.
