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Online UK shoppers show Europe the way

UK shoppers are the biggest online spenders in Europe with e-commerce sales reached £38bn last year.

That's according to price comparison site Kelkcoo, claims that e-commerce is one of the fastest growing markets in the UK, jumping nearly 180 per cent since 2003.

British online shoppers now account for around 1 in 3 of all internet sales in Europe and it's hoped this will help lead us out of recession.

Managing director of Kelkoo UK, Bruce Fair says that many consumers have been attracted to the online channel by the promise of cheaper goods.

He says "The recession helped to boost the appeal of online retailing, making UK consumers more determined than ever to make every penny count".

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