Retailers who have used a website builder
to forge their own internet presence should pay particular attention to customer feedback on their delivery rates.
That's because new research from Experian Hitwise reveals that a good track record with producing on-time deliveries is one way to have your business succeed over the Christmas period.
Sites known for shipping their goods to the customer in a quick and efficient manner will attract the most traffic to their web design – and mean the opposite effect to firms which are slow.
Director of research at Experian Hitwise, Robin Goad, says: "Those companies with a solid reputation for delivering on time will continue to see strong demand throughout December."