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Internet retail – use good reputation

Retailers who have used a website builder to forge their own internet presence should pay particular attention to customer feedback on their delivery rates.

That's because new research from Experian Hitwise reveals that a good track record with producing on-time deliveries is one way to have your business succeed over the Christmas period.

Sites known for shipping their goods to the customer in a quick and efficient manner will attract the most traffic to their web design – and mean the opposite effect to firms which are slow.

Director of research at Experian Hitwise, Robin Goad, says: "Those companies with a solid reputation for delivering on time will continue to see strong demand throughout December." ADNFCR-2683-ID-19950012-ADNFCR
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