The Local Data Company has found that even established high street retailers are relying on the internet more and more for their marketing.
The Business Development Director of the Local Data Company, Matthew Hopkinson, explains: the combination of "increases in the cost to being a business, plus VAT, plus increased competition from the internet," is "not really the best thing" for retailers.
He specifically emphasises the importance of internet marketing through websites and social media, pointing out that there is high internet-based "competition," and that such businesses are doing better than those who are relying on retail churn.
This coincides with John Lewis' huge online marketing push for their products, which they expect to double their web sales in the next four years.
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