Some tips for choosing your domain name

It may be a temptation to have a very descriptive website address, but it goes without saying – shorter names are far more memorable!

Despite the simplicity of this statement, it is still far too common to find names that are over 30 or 40 letters long. This is totally impractical, so rules of thumb are:

  • Keep it short – up to 15 letters is around the maximum. A lot of the shortest names are already taken, but try a bit of creativity and you’ll find the one you want.
  • Avoid hyphens – names like www.fashion-is-great.com read nicely but don’t translate well over the phone or for memorability. Some people don’t even know what a hyphen is.
  • Avoid hard to spell words – jewellery (or jewelry) is spelt different ways in the US and UK. It’s also notoriously difficult to spell. Words like this are best avoided if you possibly can.
  • If you’re a UK only company, it will pay dividends to use a .UK website name (e.g. www.fashionrocks.co.uk) as this tells potential visitors that you are based in the UK. If you deal internationally a .COM or .NET name is better.

With Takeaway Website you can also use a domain name that you already own with your as long as its one of the following:

.com,  .co.uk,  .com.au,  .net.au ,  .co.za, .net,  .org,  .info,  .biz,   .org.uk,  .co.in, .me.uk